The re-birth...or the end of YSL..?

Posted on by Damien Jamet

It seems the second collection of Hedi Slimane for Yves Saint Laurent (here) was directly inspired from the streets of LA, where he now lives...well, one can like the grunge style of the Californian youth without turning it into a collection for the most iconic and elegant fashion brand in the world!

Moving the Design studio to LA, re branding the name by cutting off the name Yves from Saint Laurent is one thing. It is arguable but it has to do with business, not with style. Now, re-writing the codes of a brand such as this one with this much nerves is what I call a denial!

This whole collection is so far from the sketches of St Laurent himself...see by yourself:

YSL 2013 collection vs original sketches

YSL 2013 collection vs original sketches